{"id":1,"date":"2026-04-01T07:34:44","date_gmt":"2026-04-01T07:34:44","guid":{"rendered":"http:\/\/jadedeschuyteneer.be\/?p=1"},"modified":"2026-05-03T12:21:03","modified_gmt":"2026-05-03T12:21:03","slug":"hello-world","status":"publish","type":"post","link":"https:\/\/jadedeschuyteneer.be\/?p=1","title":{"rendered":"NogoZone &#8211; Identit\u00e9 visuelle pour une maison d\u2019\u00e9dition de jeux de soci\u00e9t\u00e9"},"content":{"rendered":"\n<figure class=\"wp-block-video alignwide\" style=\"margin-top:0;margin-bottom:0\"><video height=\"1440\" style=\"aspect-ratio: 2560 \/ 1440;\" width=\"2560\" autoplay loop muted src=\"https:\/\/jadedeschuyteneer.be\/wp-content\/uploads\/2026\/04\/Logo-nogozone-animation.mp4\" playsinline><\/video><\/figure>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"756\" height=\"1024\" src=\"https:\/\/jadedeschuyteneer.be\/wp-content\/uploads\/2026\/04\/image-756x1024.png\" alt=\"\" class=\"wp-image-228\" srcset=\"https:\/\/jadedeschuyteneer.be\/wp-content\/uploads\/2026\/04\/image-756x1024.png 756w, https:\/\/jadedeschuyteneer.be\/wp-content\/uploads\/2026\/04\/image-222x300.png 222w, https:\/\/jadedeschuyteneer.be\/wp-content\/uploads\/2026\/04\/image-768x1040.png 768w, https:\/\/jadedeschuyteneer.be\/wp-content\/uploads\/2026\/04\/image-1134x1536.png 1134w, https:\/\/jadedeschuyteneer.be\/wp-content\/uploads\/2026\/04\/image.png 1424w\" sizes=\"auto, (max-width: 756px) 100vw, 756px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h2 class=\"wp-block-heading\">NogoZone &#8211; Identit\u00e9 visuelle pour une maison d\u2019\u00e9dition de jeux de soci\u00e9t\u00e9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">NogoZone est une identit\u00e9 visuelle con\u00e7ue pour une maison d\u2019\u00e9dition de jeux de soci\u00e9t\u00e9 qui explore des univers strat\u00e9giques, immersifs et l\u00e9g\u00e8rement d\u00e9cal\u00e9s. L\u2019objectif du logo \u00e9tait de cr\u00e9er une marque imm\u00e9diatement reconnaissable, capable de s\u2019adapter \u00e0 des bo\u00eetes de jeux, du print et du digital, tout en gardant une forte personnalit\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Concept<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le nom <em>NogoZone<\/em> \u00e9voque une fronti\u00e8re, un espace interdit ou inconnu \u2014 un terrain de jeu mental o\u00f9 les r\u00e8gles peuvent \u00eatre d\u00e9tourn\u00e9es. L\u2019identit\u00e9 s\u2019appuie sur cette id\u00e9e de zone \u00e0 la fois intrigante et structur\u00e9e : un cadre clair dans lequel tout peut arriver.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Direction artistique<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le logo joue sur un \u00e9quilibre entre rigueur et tension graphique. Les formes sont volontairement simples et impactantes, avec une construction qui \u00e9voque la signal\u00e9tique et les codes visuels de restriction ou d\u2019alerte, d\u00e9tourn\u00e9s ici dans un contexte ludique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019ensemble repose sur une lisibilit\u00e9 forte, pens\u00e9e pour fonctionner aussi bien en petite taille (pions, cartes, ic\u00f4nes) qu\u2019en grand format (bo\u00eetes, affiches).<\/p>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Syst\u00e8me graphique<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019identit\u00e9 ne s\u2019arr\u00eate pas au logo : elle s\u2019\u00e9tend \u00e0 un syst\u00e8me visuel modulable. Les \u00e9l\u00e9ments graphiques peuvent se r\u00e9p\u00e9ter, se fragmenter ou se recomposer, \u00e0 l\u2019image d\u2019un jeu dont les r\u00e8gles \u00e9voluent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette flexibilit\u00e9 permet \u00e0 NogoZone d\u2019exister sur diff\u00e9rents types de jeux tout en gardant une coh\u00e9rence de marque.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">R\u00e9sultat<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Une identit\u00e9 simple dans sa forme, mais forte dans son intention : installer NogoZone comme une maison d\u2019\u00e9dition au ton affirm\u00e9, entre univers ludique et tension graphique.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NogoZone &#8211; Identit\u00e9 visuelle pour une maison d\u2019\u00e9dition de jeux de soci\u00e9t\u00e9 NogoZone est une identit\u00e9 visuelle con\u00e7ue pour une [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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